Posts Tagged ‘typeface’
September 8th, 2009 | 
Author: A logo is a design or image that represents a company, brand or product. Its aim is to help people identify the company with a positive customer experience. It is the basis of all future branding, advertising and communication strategies. Therefore considerable attention should be paid by the brand owners to develop and create an image that besides being unique will stand the test of time – Remember a logo will outlive people, products and services and exist as long as a company continues to operate.
Background:
The word ‘logo’ is derived from the Greek word ‘logotipos’ meaning a graphic symbol, element or icon of a trademark or brand which is set in a unique typeface or arranged in a particular way.
The three different aspects of a logo are:
- Logotype/ word mark /letter mark
- Icon: symbol/trademark
- Slogan: Tag line
Logos gained enormous popularity in the 19th Century after the Industrial Revolution which led to increase in output, distribution and beginning of competitive markets. Every Company wanted to prove it was the best. Every organization wanted to outshine its competitors which surprise, surprise has not changed. There was a huge upsurge in the market and as a result logos were created in order to enable people to differentiate between products, packages and labels so buyers could easily recognize the product they wanted.
The emergence of logos brought about a revolution in the advertising world. More and more companies began demanding a unique symbol that could be a part of their business for years to come. However, only affluent companies could afford their own logo, crest or emblem.
Concept:
Concept is the most crucial aspect of logo design. The logo needs to undergo rigorous tests in order to create a unique place in the market its brand owners operate in.
While deciding on what kind of logo you want, ask yourself about the kind of image you want to portray about your company – For example cartoons could represent a fun filled company philosophy. Never forget that once decided upon, your logo will be a silent medium that will communicate the company’s ideals and philosophy.
The logo should be impressive and at the same time should not be over dramatic. The design elements need to be as few as possible so that the logo does not appear to be packed with different image components. It should be able to attract the customers the company wants to attract. For example, research shows that using bright colors does not create the brand confidence in finance related companies. Finance companies are advised to stick by the traditional grey, blues and reds (remember the bankers’ grey and blue pinstripe suits!!) by the marketing gurus! Though for every rule the pundits ask you to stick by, there are highly successful designs that just do the opposite – ING’s logo with its orange color image does exactly the opposite of what research and popular wisdom suggests but still creates a highly unique and recognizable symbol.
It is felt that certain elements make up a credible and a high quality logo. These are:
A logo should be different from your competitors. In my view there is no point being another face in the crowd. So stand out and if you dare, be different. Sometimes breaking rules and conventions may work in your favour. Evaluate maverick design ideas and themes.
It should reflect the companies business, products/services.
It should be easy to compress and still uniquely retain its design elements.
When finalizing your logo design think about your target market and ask these questions:
1) By looking at your logo image, will they be able to guess what the company products/services are.
2) Will they see the image as a representation of professional, reliable company – A company that delivers on its promise?
Remember the logo is not to please you but your customers. Why? Because they are the ones who pay your salaries. They are the ones who will help you buy that lovely apartment with water views!
The most simple yet difficult thing to do is to ignore and forget about what your personal likes and dislikes are with respect to colors, images and font styles and try to see from your target customer segments’ point of view. Easier said than done, but if you can, you will have a logo that will be recognizable.
Significance:
A well designed logo can raise the image of a company it represents. It establishes the credibility of the company. Potential customers form an opinion of a business within seconds and the logo plays a significant part in determining this.
Each aspect of the logo’s design should be carefully analyzed in order to ensure that the right message is being communicated.
Logos leave remarkable impressions that have a lasting and a deep impact on the hearts and minds of the viewers.
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Article Source: Promote your business with the right Business logo!
1. Write Unique Title Tags for every page and include keywords in them.
2. Maintain a proper internal linking structure for your site.
3. Use text based navigation as far as possible.
4. Don’t use images as heading etc. If you need to use a special font, use the font replacement technique known as sIFR. sIFR is meant to replace short passages of plain browser text with text rendered in your typeface of choice, regardless of whether or not your users have that font installed on their systems. It accomplishes this by using a combination of JavaScript, CSS, and Flash.
5. Create a site wide link to your home page in the footer of your site. What I mean by this, is in the footer, write a line like Copyright 2008 – 2009 Company Name, where company name links to the sites home page
6. Instead of using click here links, use links with keywords in the anchor text. This are helpful to both search engines and to people. Example: To learn more about seo, read this article on what is seo
7. Make sure that the site’s code validates. It will help search engine spiders’ crawl your site better.
8. Wherever Images are used, make sure that they contain alt tags with proper descriptions.
9. The page name or URL must consist of the relevant keywords as it gives an idea of what the page is all about. Also, separate the words using hyphens.
10. Don’t overdo the use of graphics.
11. Don’t use tables to create your site. Use css instead. Css stands for cascading style sheets. Css pages take much shorter to load, and generally require less code.
12. Maintain an external style sheet. This helps search engines as well as you, incase you want to change the sites design later; it will be easier to do so.
13. If you use any images on the page, make sure that they are optimized.
14. Make sure that your page’s size is never greater than 65-75 kb. This ensures that your site won’t take forever to load.
15. Continuing with the previous point, make sure your site doesn’t take forever to load.
Some Bonus Tips on SEO and Web Design
1. Utilize Unique Meta Description Tags for each page.
2. Create A sitemap for your site
3. Make an account with Google Webmaster Central and submit your sitemap there.
4. Do the same thing with Yahoo and Bing
5. Use your keywords in bold and italic tags ( only sometimes )
6. Also use your keywords in heading tags.
7. Link to related pages on your site from other pages on your site.
If you want to learn more about Seo Web Design, check out my Lens on Seo Web Design and check out this On Site Seo Guide at http://www.seohu.com
Article Source: Seo Web Design Tips
A San Diego logo design company has an important job to do for you. They are hired to create logos for people, businesses, and companies that will become the forefront of identity for that client. A San Diego logo design company creates not only the name and symbol that your company will be recognized by, but the logo design company also creates the trademark of the business.
A San Diego logo design company can make a logo for you that has unique text, your companys name on or around a memorable illustration, or some other symbol. A logo can be a combination of all of these things, too, as long as it projects the companys intended image. A San Diego logo design company is the ultimate expert group in this exact thing.
Any good San Diego logo design company will tell you that a business needs a logo because people process images in their minds and store it as information easier than words alone. A San Diego logo design company can create a logo for you that will leave an impression on your target audiences memory, leaving a greater impact on potential customers than words alone can leave. It is a simple, yet powerful way of promoting your business presence, whether it be written, online or out in public. A San Diego logo design company can create a logo that gives brand name recognition and visual attractiveness to any web site or document page.
There are some different kinds of logos that a San Diego logo design company can create. One of those is a text logo. Variations of words written in different fonts can be powerful logos. A word written in a thick, bold font can suggest strength and power, while one that conveys elegance might be a slanted typeface or script font.
A San Diego logo design company can create a symbol logo for your company, which is an abstract representation of your business. A symbol could be your company name, or some part of your company name, which would help potential clients remember your business if some picture from your logo pops into their heads. The Nike swoosh is a great example of a successful symbol logo. There are no words, but the swoosh is Nike to the public.
Finally, a San Diego logo design company can come up with a logo for you that is a combination of text and symbols. While getting your company name to the audience is the point, the perfect logo design that is text and symbol should be limited text that compliments a symbol that clarifies in a nutshell what the business is all about. A San Diego logo design company can create the perfect logo for clients, no matter what the business may be.
To learn more about San Diego logo design, please visit our website.
Article Source: Choosing the Perfect San Diego Logo Design
Ever noticed websites with fonts so small, that even ants are put to shame? Or the color combination so hideous, that you close the site as soon as you opens the webpage? Or perhaps, those improper alignments reminding you of a bumpy river-bed with a river flowing helter skelter?
These are common observations of plenty of websites who do not understand the importance of Web Design Legibility. Many designers overlook this important aspect and decide on a background image that makes the whole site illegible. This is a grave, but avoidable error.
To improve your site’s legibility, you need good typography. You can create much cleaner, more dynamic and greatly effective websites by choosing the right font or a proper combination of fonts, and then ensure proper alignment, spacing and color contrast.
Text Color and Background
Your choice of text color is totally dependent on the background color. A good combination of contrasting colors ensures increased legibility. One of the things you can do is to use dark text color on a light background. The best is black on white. Light colored text on a dark background proves quite strenuous to the eyes and therefore used sparingly. If you do decide in its favor, make sure to increase line height. Avoid garishly contrasting color combinations such as green-red or blue-red because they cause great eyestrain.
Font Type
The typeface is also equally important for good legibility and you can choose one specifically designed to provide proper screen output. Any typeface you decide upon should have generous x-heights and shortened descenders that support best legibility. Trebuchet, Arial, Georgia, Verdana, and Times New Roman are a few of the prominent ones. The fonts Verdana, Trebuchet MS, and Georgia are designed specially for enhanced screen output. They are the best choices for web text.
Alignment
Alignment is another vital aspect affecting good legibility on the web. Left alignment is the easiest to scan and read. Centered text is usually difficult to follow for more than two or three lines, and advisable to use it sparingly. Justified text is best suited to wide content areas containing large amounts of content.
Spacing
Proper spacing is directly relevant to web legibility, the most important part in this context being line height. When you allow sufficient space between text rows on your web page it leads to increased legibility.
Line Length and Layout
Line length and layout are other aspects that need attention. The ideal web page line length should be 70 to 80 characters at the most.
It is wise to pay attention to all issues discussed above. They are crucial to increasing the legibility on your site.
Article written by Mr. Neeraj Arora, Marketing Director of Himalayan IT Group a Website Design India offers ecommerce solutions in India.
Article Source: Steps to Improve Your Website’s Legibility