Posts Tagged ‘search engine spider’
October 20th, 2009 | 
Author: PHP is a powerful server side language that offers greater scalability, dynamism and ease of use than static HTML pages. However, PHP can be a hard nut to crack when it comes to search engine optimization. PHP developers encounter a lot of technical issues while creating PHP scripts based on SEO guidelines.
Here are some issues that may affect optimization of PHP pages. Also given are guidelines on how to overcome them without technical hiccups:
Latency of PHP scripts: The execution time of a PHP code counts a lot in determining the SEO friendliness of the script. If a search engine spider crawls your PHP page and follows a link, but is forced to wait long for the server to execute the PHP code behind the page, then, it may neglect your page or move on without crawling the rest the page.
To optimize the loop code and avoid slowdowns, reduce the number of SELECT * calls you use. Using SELECT on a table that contains 10 fields when you want to select only one is like inviting a slowdown of your script. Instead, name all the columns you want to retrieve. If you are using MySQL, test your queries using EXPLAIN statement. Further, to make loops more search engine friendly, use duplicated code that will not be repeated many times and static values such as count values.
Session ID issue: If the “enable-trans-sid” option is turned on, it creates links with session ID numbers. Not only do your links grow nonsensically-lengthy, but they also present spiders with different URLs to the same content, which in turn may cause problems in the indexing of pages.
To avoid session ID in your URLs, you need to disable the ‘trans-id’ feature in php.ini by setting “session.use_trans_sid” to false. Else, you can disable session ID feature by adding php_flag session.use_trans_sid off to the .htaccess file in the root directory.
Search Engine friendly URLs: To optimize your PHP pages to look like static pages to search engines, you can use either of the two ways – you can use Apache to fake such static page-like URLs or keep your GET variables to a minimum. URL cleanliness is a crucial issue in dynamic PHP pages. Since such pages are created with GET variables, the URLs look clumsy and almost unreadable to search spiders. Use less number of GET variables to avoid URLs like “Page.php?var=abc&var1=def&var2=ghi”
Instead, you can also make GET variables relevant by using keyword rich titles and terms. If the page requires more variables, you can combine the variables by delimiting them with a hyphen or an unused character and then, splitting them in the target page.
Mod_rewrite: Rewriting your URLs should be done after a lot of thinking since you cannot be changing your links over and over again. First decide on how you want to rewrite your URLs, then go ahead and implement it in your .htaccess file. For instance, a sample mod_rewrite rule would be like this
RewriteEngine On
RewriteRule ^(.*)/(.*)/(.*).html /index.php?act=$1&id=$2&page=$3
The first line starts the mod_rewrite engine, while the second line does the URL modification work. The second line dictates how to modify your actual URL like the one mentioned in part 2 of the RewriteRule.
Author Bio:
Dot Com Infoway is one of the leading IT company specializing in application development and web applications .To know more about the company’s PHP development visit PHP web developement .
Article Source: How to create search engine friendly PHP pages without technical hiccups
1. The content is separated from the design
Because you are able to create a separate Stylesheet and link it to all your webdocuments, you have great control over how your website looks. So if you want to change a certain aspect of your page, you only need to alter one file: your Stylesheet!
This Of course, generates some great flexibility. This flexibility is not available when your website is using tables for layout, inline font tags or inline-defined colors.
A single CSS file can contain positioning, layout, font, colors and style information for an entire web site.
2. You site uses less bandwidth and loads faster
Because stylesheets are so lightweight, your website will load much faster. The main reason is because you do not need table layouts anymore for the positioning of elements. Since text loads really fast your website will be visible in a flash.
This means that visitors will be happier when surfing your website. They only have to download the Stylesheet once, and it’s automatically reused for every page. So the only thing that needs to be loaded is the actual content.
On average a website will load five to ten times faster if it makes use of cascading style sheets.
3. Your website will automatically gain better search engine results
With CSS, you can position any element, anywhere you want. So if your menu is at the bottom of your HTML document, you can bring it up using absolute positioning. The reason this is useful is to make sure the search engine spiders pick up the main content first.
Another advantage you automatically gain is that your HTML code is much cleaner. So the search engine spider will not have to separate the junk code from the real content.
So make sure you put your logo text and your menu at the bottom of your HTML document at put it at the top using CSS!
4. CSS is compatible with newer browsers
Because more and more browsers are used other than Internet Explorer on a Windows machine, you need to be sure that your website is accessible by all major and newer browsers.
By using webstandards, defined by the w3c, you are making sure your content is viewable in the future.
Because there are so many browsers these days, it is impossible to test your website in all these browsers on different configurations. Coding to standards is then the only practical solution.
5. CSS can be used to display the same content on different media.
Because you are able to define different stylesheets for different media you have great flexibility in presenting your content.
The printer for example, is a medium on itself. If someone prints out your website, you will be able to modify the look of it. Add an extra black and white logo, remove the advertisements and change the colors to black and white values. It’s all done easily by using cascading stylesheets. And the best thing is, visitors do not even have to know you created a new Stylesheet especially for the printer.
Stylesheets can also be created specifically for PDA’s and such. As you will understand, this adds some great flexibility to the presentation of your web document.
Conclusion
Cascading Style Sheets are created to make things easier. It gives you great control of your website and makes your visitors happy when they are surfing your website.
You are prepared for the future and will gain better search engine results automatically. Start using CSS to its full potential today! It will suit you well.
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Article Source: Cascading Stylesheets Advantages: – Five Reasons To Use CSS
* Website Designing Company India defines the content of the page should be divided from the design as you are able to form a separate style sheet that helps in linking all your web documents easily. In this way you also have to control over the design and the way your website appears. And it sure becomes very simple if you want to adjust a certain page you only need to your style sheet. Website Designing Company India believes this is due to your site being flexible and if you have a layout plan in your site then your site can’t be flexible and it will be very difficult for you to make any changes. Again Website Designing Company India views the CSS file has it all a site contains all the essential things like the font size, color, layout and positioning and nearly all the information for your entire website.
* Website Designing Company India supposes when you sue CSS files to your site uses less bandwidth and loads faster as the CSS file makes it lighter. And the genuine reason is that you need no table layouts for positioning the elements. Because the text begins loading very fast that everything becomes visible very fast. So Website Designing Company India tells this way the site visitors will be able to get access to things very fast as they only need to download once and they can have the advantage of looking at all the pages. So Website Designing Company India recommends basically if you use a CSS file then your website will load 4 to 5 times faster and make surfing easy and fast around your site.
* By using CSS files will enhance the results of your site in the search engines and you can easily position any element wherever you want. The main cause behind this plan is to bring the search engine spiders pick up the main content very fast.
* Website Designing Company India defines another plus point is that this way your HTML code will become much cleaner so the search engine spider will be able to locate it easily from the useless content?
H K Digital Online Website Designing Company India is one of the well known corporations which provides Website Designing India Services and also Provides SEO Services India in all over World.
Article Source: CSS in Website Design and Development
Before selecting a web designer, you should request to see their portfolio. This will give you some indicator of the designer’s ability to produce a website similar to what you want. There are four main elements you need to look for in the sites of a potential web designer.
First, you need to see if the designer is able to build websites that have the functionality of other sites that have a similar purpose. As an example, if you want to have a site dedicated to real estate, you may want to make sure the potential designer will provide an upload script for pictures and text. A quick look around the internet will give you, and the potential designer a good idea of the format similar sites use. In many instances, there are free scripts available. Your web designer does not need to be a programmer to incorporate these into your website; but he/she may have to adapt some items to fit your needs.
The actual layout of the pages is also very important. As a basic rule of thumb – make things as simple as possible. A website that is not covered with glitzy images and animations will load much faster. A site that is easy to navigate will be greatly appreciated by your viewers. Just think of the times you have left a promising website because you could not get to the information or area of your interest. Your potential viewers will feel the same way about a difficult to navigate site, and will not be likely to return. The layout of your website can also seriously affect your search engine ranking. If a search engine spider cannot easily gain access to pages, or there are broken links, this will affect your rank in a negative way.
The colors, images, music, and background elements should add charm and elegance to your site. As with formatting, sometimes less is better. Unless your site is image intensive, you may want to limit yourself to one or two pictures per page. In addition, if your website is going to have a lot of pictures, you may want to break them down into individual categories, and then load them into separate galleries. Non-text items should be in harmony with the types of enhancements used on similar websites. Ideally, your website should stand out as unique in a professional way, not a garish one. If you think about the stereotype colors and images for different types of businesses, you will have a clear understanding of how a potential website might look for a particular project.
Finally, you need to select a web designer that is reliable and easy to work with. There are many programs available to create web sites. Chances are, you could run one of these programs and have a working website in a short time. That said, a web designer specializes in making sure each aspect of a website is as strong as possible. Since this is their industry, they are also aware of what new trends are emerging, and what will give your website a fresh new look.
In many cases, you may want to have a professional web designer build your site. During the selection process, you will want to ensure that your prospective affordable web design company and web designer has a track record of creating web sites that are tasteful and easy to navigate. As with many other software related issues, you will also want to pick a vendor that is reliable.
Author of this article is a freelance writer and he constantly takes participates in forums, communities and blogging. He always wrote about Affordable web design company and business phone systems.
Article Source: Affordable website designing and SEO services
Search engines are the central factor in driving Potential Buyers to your website. So, it is better to learn how these search engines truly operate and how they give information to the Searcher Starting a search.
Here are practically two models of search engines. The first is by crawlers or spiders.
Search Engines employ spiders to index websites. As you submit your website pages to a search engine by using their mandatory submission page, the search engine spider will index your whole site. A spider is an Automatic Machine that is driven by the search engine system. Spider sees a web site, look at the content on the real site, the site’s Meta tags and also check on the links that the site connects. The spider then Transfer all that Data back to a Main depository, where the data is indexed. It will also Go to every link you allow on your website and index those sites as well. Certain spiders will merely index a sure number of pages on your site, so don’t Build a site Of 500 pages!
The spider will frequently Revisit the sites to check for whichever information that has changed. The Rate of which this occurs is determined by the Administrators of the search engines.
A spider is Just like a textbook where it Have the table of contents, the actual content and the links and references for all the websites it finds in the course of its search, and it possibly will index up to a million pages a day.
Examples of search engines: Yahoo, Google, Bing, and Cuil
Once you tell a search engine to find information, it is in reality searching By the index which it has Made and not truly searching the Web in real time. Distinct search engines deliver diverse rankings as not all search engines uses the same algorithm.
Some of the things that a search engine algorithm Search for is the density and location of keywords on a web page. However, it can additionally find artificial keyword stuffing or keywordspam. Therefore the algorithms study the way that pages link to other pages on the Web. By Inspecting how pages link to each other, an engine can both find out what a page is about, if the keywords of the linked pages are related to the keywords on the original page.
Find more articles from Mike and do it yourself guides on Search Engine Marketing at: Self SEO help on search engine marketing
Article Source: Web Search Engines Operation
Spiders or crawlers are software programs that automatically fetches Web pages. They are used to feed WebPages to search engines. They are called spider or crawler because they crawl over the Web. They are designed to go after web links from Website Designing to another and from one website to another. The number of links search engine spiders find to your site is directly proportional to the number of visit they make for indexing.
Search engine spider can read only text, not images or pictures available on page therefore it’s important to feed search engine spiders by high quality content to get a better search engine ranking. However, keep in mind that search engine spider friendly content cannot always give website a better ranking.
content writing India is not everyone’s cup of tea. It is a skill which can only be developed by practice and reading, if not born with. Major search engines in SEO world lay emphasis on well-written content while giving rank to any web page. Content written in Meta tags gives search engine spider an idea about theme or category of your web page and your website is ranked accordingly.
Writing good and exclusive content for webpage needs lot of research work. You need to be patient and devoted. You can attract particular audience by providing them their type of content, using their type of language and hitting their needs. Try to write for visitors also and not just for search engines’ spider as accurate and fresh content will have better search engine ranking for a longer period. Have a solid grasp of the keywords you are going to use. Do not stuff lots of keywords for getting SERP, target only 2 or 3 keywords per page. Keep the sentence meaningful while inserting the keyword. Do not write a meaningless sentence in order to insert the keyword. Always try to write content in very simple language. Write relevant content lying within the subject of the page, do not include content outside the subject, it can bore any visitor. Have some attractive examples in your content that can force visitor to read whole page. Make sure your website maintains a consistent theme throughout all of the pages. You can use outsource content writers to get a high quality content. Freelance writers are easily available on net. You can post your requirement and then just wait for their reply. Content written by them is richer in experience, based on new ideas, has more consistent theme and also written at cheaper prices.
Google and other major search engines are pretty good at identifying stale and copied content. Therefore, website content needs to be updated constantly to keep it at better ranking among the search engines.
Vishal Dwivedi provides the content writing and Website Designing services from India. He has vast experience in web development and provides the services across the world.
Article Source: Feed Search Engine spiders by Quality Content Writing
A search engine friendly website with unique content is an extremely important asset for to have more traffic and success on the internet. Cluttered and unorganized content turns people off. However without traffic, even a well designed site will not produce results for you. As people use search engines to find information, products or services which are very useful for them. So, web site owners who offer these things take necessary steps to ensure that their site gains high ranking for a particular keyword phrase or at least on the first page of results.
The best websites are those that are both attractive and easy to use for an online user. Web site owners should keep in mind that site is for end users, not for search engines and also target the audience with the content they are looking for is convenient for the search engine robots that are trying to find and collect data from your site.
There are few things to look for when designing new sites or optimizing an existing site.
1)Web Content: Web sites should always be designed with your target audience in mind with unique content which should be readable and insert between 200-500 words of rich search engine friendly content on each of your site pages.
2)Site Navigation: Ensure that each and every page of your site has clear navigation. It’s frustrating for users to click on something and encounter the dreaded 404 Error Page Not Found.
3)Title, Meta keyword and Description Tags: The title tag is extremely important to both search engine users and search engine spiders, if it’s not optimized properly, than you’ve lost a vital source for high rankings. The information in Meta keyword and description tags can influence how search engines view your site, and optimally the description that you write will show up in search engine listings, so try keep it clean with useful tags.
4)Search engine spider cannot understand the text written on images. So, try to avoid flash animations, java objects and dynamic contents. Create alternate navigation using anchor text if your website is JS menu drive or contains flash menus.
5)Create sitemap links to important pages as sitemap act as alternate access point to website and dynamic pages should be converted into search engine safe URL’s using various tools.
6)Avoid using frames as search engine spiders have difficulty in index websites using frames and create rich content information rather than doorway pages.
By following the above guidelines will be helpful to design search engine friendly website and can provide website rankings among the top search engines.
Article Source: Some Tips For Search Engine Friendly Website Design!