Posts Tagged ‘mail list’
October 12th, 2009 | 
Author: Squeeze pages are now an essential part of list building, and they can be used on your business website or used separately to create a stand-alone landing page.
Squeeze pages are primarily designed to obtain a reader’s name and email address by encouraging users to opt-in to an e-mail list to receive more information about the topic of the website. Website owners will collect these e-mail addresses so that they can also follow up with offers at later dates. To entice the website visitors to submit their details, the website owner will usually offer a free product download. This is usually a software product, a free report, or an e-book).
It is essential to grab the attention of the visitors to your website with a catchy headline. The main body text on squeeze pages should be kept brief. Squeeze pages are not a good place to impress your readers with your extensive vocabulary. You want them to quickly read the information on your web page, fill in their name and email address, and click the submit button, before they get bored and leave. So, keep it simple. It is also important not to have any external links on your squeeze pages. You do not want to distract the website visitor from signing up to your opt-in list.
If you want a double opt-in to your list, you will need an autoresponder service (eg. Aweber, 1 Shopping Cart, Get Response, etc). You can also set your opt-in form to receive the opt-in emails direct to your own Inbox, without using an autoresponder service, but I would caution against this. If someone accuses you of spamming, then it is better to have the evidence of a double opt-in, and the support of an autoresponder service.
If you have knowledge of HTML you can build your own squeeze pages. If not, there are some websites that have online software that you can use to build your squeeze pages but be careful, some of these websites charge a monthly fee, and, if you leave them you will lose all the functionality of your squeeze pages. You can also buy, and download, squeeze page software that you can use from your own computer, to design and build your own squeeze pages. These software programs are usually reasonably inexpensive, and are very simple to use. There are also some free versions of squeeze page software available, but they generally build very basic squeeze pages and have limited functionality.
It is essential to remember that the purpose of a squeeze page is to squeeze the information from a prospect. Once the prospect opts into your list, you will need to gain their trust. So, do not bombard them initially with sales email, or they will opt-out very quickly.
I have personally found that it is better to offer your prospects a series of freebies, to gain their confidence. You could offer them a series of free reports on some topical, and relevant issue. Put the article on your website, and send an email to your list, telling them that you have prepared a report for them and give them the URL for the report.
When setting up your autoresponder, you should pre-upload a fair number of autoresponder messages to periodically send out to your list.
Alfie Harris ia the CEO of the Streets Ahead Group, the developers of Squeeze Page Wizard squeeze page software – the software that builds squeeze pages fast.
Article Source: Putting The Squeeze Back Into Squeeze Pages
One of the most important assets of legitimate home based businesses is an opt-in mailing list, or lists, of qualified prospects. A list needs to grow and to be renewed with fresh supplies of potential customers on a daily basis to ensure growth for your legitimate online business.
One effective, but under appreciated method of building an opt-in e-mail list is to set up and run a free article directory on your website. Internet marketers are always looking for new outlets for their articles and will willingly submit them to free article directories wherever they find them.
In order to submit articles to a directory, writers have to register and they know that. Be sure to include an opt-in clause into the terms and conditions of the registration process by which they agree to receive updates and information from legitimate online businesses by email.
How easy is it to set up your own article directory? How much does it cost?
Setting up an article directory on your website is not as difficult as you might suppose, nor is it so expensive. You can download a directory software package free from ArticleDashboard.com.
Other software packages can be purchased for a one-time payment of around $30-$50. You simply download a zip file and upload it to your server with Article Dashboard. It is just as simple to set up a My SQL database.
The article directory provider will also run support services to help legitimate home based businesses through any difficulties during the set-up stage. Your article directory may look a bit threadbare at this stage as you have just set it up and not begun to publicize it.
Making use of a service that will populate your article directory with articles will solve this problem. Article Marketer offers just such a service, which you can use to keep your directory fully loaded and regularly updated.
That kind of service gives legitimate online business directories the vital ingredient of credibility that will encourage visitors to submit their article – and opt-in to your list as part of the registration process.
When you have your article directory up and running, you have to get it publicized through blog posts and articles submitted to other article directories. Make sure to include your directory link in the signature file.
Make use of ezine ads and add a link to your signature file when you visit Internet marketing forums. As your directory develops it will attract a growing volume of traffic as webmasters come to collect articles for republishing and readers come to check out the articles on websites for legitimate home based businesses.
This, and the constant arrival of newly submitted articles will help your website to rise up the search engine rankings. A virtuous circle of increasing publicity and increasing traffic for your legitimate online business will be created. That in turn will bring more and more article writers to your directory, where they will submit their articles and join your opt-in list to grow your business.
Considering an online business? Visit Francina Smit’s websites for free information and ideas about ways to earn extra income by starting legitimate home based businesses that are earning a full-time income for many people around the globe running a legitimate online business.
Article Source: How To Improve Legitimate Home Based Businesses