Posts Tagged ‘description tags’
August 8th, 2009 | 
Author: Face-to-face meetings with potential clients are completely different from the impact of a website. It is best to present your best work in order to leave a good impression. If you don’t, viewers will not hesitate to go elsewhere. Setting precise goals for your site and being sure to prioritize efficiently is very important.
Top priority pages, which are the ones that your visitors will most likely gravitate to, is the content that a company needs to pay close attention to. During the search engine optimization planning stages, looking at each individual page on the site instead of the entire site as a whole is best. Doing so will help you maximize your website’s potential when it comes down to search engine optimization and marketing.
Once you have prioritized your site, you should assess exactly where you stand and identify where you need to be. As stated above, assess each page separately. In SEO, individual pages are evenly important than the entire site as a whole. A company should design pages in efforts to achieve high rank in search results.
To help with assessing your website, you should create a document that outlines the current position of each page. Place columns for each element of the site that you are assessing, the current status, needed improvements, and the date that improvements need to be met. To help you stay organized, it would be beneficial to have a check box next to each item so that you can mark off completed improvements.
Site Assessment Components
• Page Content – Be sure to keep fresh, relevant, and updated content to achieve good page ranking.
• Sit/Page Tagging – Pay close attention to your title and description tags because they are the most important to a search engine.
• Site Map – Creating a site map will help your website be more accurately linked.
• Site Links – Placing links on your site helps crawlers and spiders collect data that is stored for a search engines use.
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Article Source: Where You Stand: Site Assessment
First of all, what is Google\’s Search Wiki? It\’s a brand new dynamic tool that has just been released that enables you to customise the search engine results for anyone term when you are signed in to your Google account.
This means that I can prioritise my search engine listings and put whatever site I want at the top of my list for any given search phrase. These results will then only show whilst I am logged into my Google Account. Once I log out the normal Google page results appear.
The facility for users to edit and customise their own search results will surely have en effect on search engine traffic and if your page is not the page that the user likes best then they are not going to rank it, they may delete it or just send it to the bottom of the listings.
I\’ve always said that, no matter where you rank, your Meta Title and Description tags are the most important on your page as it is what the search users see\’s on the Google listings. I now believe that they are even more important as they could decide if the search user promotes or removes them from the customised search results.
Nobody knows for certain about what is going to happen with regards to SEO following the introduction of this new Google service. However, I am slightly concerned about the way it may or may not affect Search Engine Optimisation in a negative way. There may also be positives that come out of it though so it might not all be doom and gloom!
What will Search Wiki mean for new businesses who wan\’t to promote their products and services? How will the search user viewing their \’preferred\’ results be made aware of new, exciting web sites?
There are certainly a lot of questions that need answering right now. Right now I think that it\’s probably a bit of a novelty rather than a useful tool.
I certainly won\’t be using the feature, not in the short term anyway, but I will be keeping an eye on the progress of its development and integration and the way that it will shape SEO for the future.
eSoftware Solutions are a Web Design and Search Engine Optimisation company in the U.K.Ian has worked on web and SEO projects for nearly 5 years now and has been successful in achieving top half page on results for UK companies.
Article Source: Google Search Wiki – What Does This Mean For Search Engine Optimisation?
A search engine friendly website with unique content is an extremely important asset for to have more traffic and success on the internet. Cluttered and unorganized content turns people off. However without traffic, even a well designed site will not produce results for you. As people use search engines to find information, products or services which are very useful for them. So, web site owners who offer these things take necessary steps to ensure that their site gains high ranking for a particular keyword phrase or at least on the first page of results.
The best websites are those that are both attractive and easy to use for an online user. Web site owners should keep in mind that site is for end users, not for search engines and also target the audience with the content they are looking for is convenient for the search engine robots that are trying to find and collect data from your site.
There are few things to look for when designing new sites or optimizing an existing site.
1)Web Content: Web sites should always be designed with your target audience in mind with unique content which should be readable and insert between 200-500 words of rich search engine friendly content on each of your site pages.
2)Site Navigation: Ensure that each and every page of your site has clear navigation. It’s frustrating for users to click on something and encounter the dreaded 404 Error Page Not Found.
3)Title, Meta keyword and Description Tags: The title tag is extremely important to both search engine users and search engine spiders, if it’s not optimized properly, than you’ve lost a vital source for high rankings. The information in Meta keyword and description tags can influence how search engines view your site, and optimally the description that you write will show up in search engine listings, so try keep it clean with useful tags.
4)Search engine spider cannot understand the text written on images. So, try to avoid flash animations, java objects and dynamic contents. Create alternate navigation using anchor text if your website is JS menu drive or contains flash menus.
5)Create sitemap links to important pages as sitemap act as alternate access point to website and dynamic pages should be converted into search engine safe URL’s using various tools.
6)Avoid using frames as search engine spiders have difficulty in index websites using frames and create rich content information rather than doorway pages.
By following the above guidelines will be helpful to design search engine friendly website and can provide website rankings among the top search engines.
Article Source: Some Tips For Search Engine Friendly Website Design!