Posts Tagged ‘audience in mind’
October 2nd, 2009 | 
Author: Getting a graphic designer having excellent color sense and good web designing skills is easy. But finding a designer who can turn your site to a winning sales site is much difficult.
If you search for a web designer on Google, you will probably get ‘45,000,000’ results in 0.12 seconds. But how many of them come with the knowledge of online sales techniques?
In fact, most advertisers and companies look for graphic designers who can design spectacular websites with animated effects. But they forget the basic objective of websites i.e. profit making.
Let’s understand when you search for a web designer, what qualities he should have:
Understanding the clients business & purpose:
All minisites head for profit making business. But, even their primary goal is different! While many minisites follow the direct selling approach of selling a product online, some collects databases of online visitors on its page, some offer membership programs, some pre-sell the product and redirect the users to another website. An expert minisite designer should clearly understand his clients online business and the purpose of the minisite he will design. Right minisite graphics is to be used as per the minisite’s purpose.
Knowing the target audience:
A good minisite designer must understand the target audience of his client. The approach of a minisite selling a Forex product will vary completely from one selling a nutrition product. Visitor profile for a dating site is completely different from an online marketing.
The page design, color, text styling and graphics will also vary keeping the target audience in mind.
Color Concept and Text Sizes:
A sharp color contrast on an object turns our eyes on it. Catchy headlines should have bright color effects but it is not right to use too many colors on a particular section.
Text sizes and the font types should be used to achieve better readability; easy understanding and proper highlight of the content. Titles and subtitles should have bigger texts from the paragraph style. Certain portions of text can be highlighted with box type borders and background colors. Bold, italic, underline and strikethrough properties of text highlight the text, so they should be used at proper places.
Understanding the flow of a sales page:
Minisites maintain a format. It should have a natural flow of marketing conversation. After a curiosity generating headline, elaborate product introduction will catch user’s mind, followed by the advertiser’s expertise in the business. Testimonial section, pricing, discounts, guarantee and special one time offer should be placed just after that. The product selling must be backed by a guarantee or money back promise for the customer, an ‘Order Now’ button and a last impression making footer. The flow mentioned above may be customized based on different purpose but a designer must understand the sales flow and place the graphics accordingly.
Proper Placement of Minisite Graphics:
Following the flow of the sales page, a professional graphic designer will know where to place the graphics for the best result. The minisite graphics must compliment the content of the page and should add more impact to the conversion of the sales page. As for an example, a guarantee or money-back logo must be placed right after the ‘click to buy’ button, so that it gives more confidence to the customer towards a positive buying action.
Keep the above points in mind before you hire a sales page designer for your next minisite project. Remember, graphics designing is a ‘brilliant work’ but matching it with the sales process is a ‘smart work’. I believe, you will hire a smart designer, because, you are smarter than me!
Steve Saha a designer by profession specializing in website, blogs, minisite, banners, ecovers and flash designs. He has created hundreds of graphic works
for his clients all over the world.
You can find more details of his work and articles at http://www.ecoverexpert.com/
Article Source: Hunt for a minisite designer: Is that easy?
1st Mistake to Avoid: Improper Strategy and Plan of the Website- it is very essential that the idea of the entire website is well developed keeping the target audience in mind. The identification of the audience will enable a designer to create a website that is user friendly and takes care of the usability goals.
2nd Mistake to Avoid: Complex Designs- one of the mistakes that a web designer does is choosing a complex design for the website that is confusing for the user to understand. Selection of a feasible web design will enable the user to navigate easily and comfortably.
3rd Mistake to Avoid: Incongruity of Design and the Theme of the Website- a website is much more than a mere representation of your business on the web. In fact, it is a tool through which you can build your company’s brand identity and therefore, having a website that has contradiction between its design and theme will ruin your chances of making a brand identity. For instance, a lawyer firm cannot have a bright colored flashy website like that of music. Hence, always keep the theme in mind while designing a website.
4th Mistake to Avoid: Web Design Lacking From SEO Perspective- it is needless to say that you can gain most of the traffic and customers through search engines and this makes it mandatory for you to have a web design that is SEO friendly.
5th Mistake to Avoid: Non- interactive website design- in these days of extreme technological advancement especially for communication, it is necessary that the website has a design that is interactive. This will attract more visitors and the visitor will also be able to give his or her input too in the website.
6th Mistake to Avoid: Too Much of Scrolling- many a times the web designer overdo the length of the page and hence the visitor needs to scroll a lot. This is highly uncomfortable for the user and therefore, you must always design a website that has not much of scrolling of the pages.
7th Mistake to Avoid: More Number of Clicks- if there are too many clicks to go a particular page then the visitor is bound to get bored with it. Thus have clicks on the website only as per requirements. It shouldn’t be too much nor too less.
The author of this article is an expert in web 2.0 design. The writer has vast experience in working with the web design company in the field of content writing and copy writing for web design services. The author has several articles to his credit and writes the articles that are informative and worth reading.
Article Source: 7 Mistakes that a Good Web Designer Avoids
Good PhotoShop tutorials should introduce the same concept and principle you are using as a graphic designer. Writing, after all, is somewhat related to design. Both have a purpose to communicate with an audience. Keeping that in mind is a surefire strategy to grab the reader’s attention. Here are a few values you need to acquire.
Technique. A good tutorial should impress the readers with its rarity. Dozens of tutorial writers on the web are vying for the readers’ trust and interest. There are readers who just need to learn something new. Some of them might just want to create a design that they can brag about. Try giving them what they ask for by experimenting.
Get inspirations elsewhere. There’s nothing wrong with picking up a few techniques from a movie poster or an album cover you’ve seen. Truth is that nothing is original. Interpretations are what matters in this post-modern world. As a designer, everything that we do is a recreation of other people’s works whether we are conscious about it or not.
So what exactly do we mean by rarity? We are talking about the final effects. The results alone can lure a novice designer into reading your PhotoShop tutorials. Those who have genuine interest in design would always want to know how a certain effect is produced. These people, who have passion for technique, are what the industry need. They might as well be your audience.
Functionality. If original ideas make the design interesting, function gives its value. Unlike painting that stands in itself, the quality of a graphic design leans on the purpose it shall serve. Topics of good PhotoShop tutorials should always have the audience in mind. Principles of aesthetics and elements of art matter a lot but in addition to that, graphic designs need to make all these work to achieve an ulterior motive. Graphic design is always propaganda. PhotoShop users need a tutorial that they can actually apply apart from its ability to entertain them.
Attention to Detail. PhotoShop tutorials should be written with a novice user in mind. Some might think that such approach seems as if the writer is underestimating the skills of the readers. The thing is that PhotoShop tutorial writers aren’t speaking to a single audience. It is difficult to determine the skill levels of the majority. If erring is inevitable then might as well err on the side of explaining too much. Great designs, after all, can be seen based on the details. Tutorials that expound on every detail are not only considerate. They also manifest the writer’s skills as a graphic designer.
Nevertheless, every step has to be explained thoroughly yet concisely. The whole tutorial should illustrate the values readers need to acquire to achieve the final effect.
Brevity. Much like in graphic design, PhotoShop tutorials should also try to eliminate clutter. Too much unnecessary information may leave the readers confused. That can only lead to the failure of your tutorial however great the final result is to them. One value of a good graphic design that also applies in the realm of content writing is the ability to simplify without missing out on important details. Without unnecessary clutter, the necessary is emphasized. Tutorial writers should always strive to focus on the instructions. Writing PhotoShop tutorials is far from mere blogging. Here, you are communicating directly to an audience who needs information. You are not just expressing yourself. You are teaching.
It doesn’t mean though that you have to be all-formal about it. In fact, it is best to use a more conversational tone so that the readers can easily relate to what you are saying. The important thing is that you are clear and direct to the point. No more metaphors or cryptic messages. The power of good PhotoShop Tutorials lies in being understood.
The author has been involved in web designing and web development and has great experience in it and understands how important PhotoShop Tutorials can be in making it big in web designing. This is why the article has been developed to help people get PhotoShop Tutorials and understand the importance of it.
Article Source: What Makes a Good PhotoShop Tutorial?
If you remember Kubrick’s “2001: A Space Odyssey, ” you might recall when the space ship’s HAL 9000 computer says to Dave the astronaut, “I know you and Frank were planning to disconnect me, and I’m afraid that’s something I cannot allow to happen.” Is that what you feel like without your PowerPoint file when giving a presentation? That’s a bit disturbing, yes? If this is so, your PowerPoint file has taken over!
In order to recover your dignity as a presenter and prowess using PowerPoint, we must get back to the basics. First, we will cover what it means to give a good presentation. Second, we can look at the purpose and value of using PowerPoint. Finally, we will consider how you can overcome common tendencies of presenters with some hints and tricks to engage your audience with your presentation.
You engage the audience, not the prop! It is perfectly understandable that in this rapid paced world, we all want to press a button, plug in, or clap on-clap off for results. When you do this with an audience of live people, you start sounding and behaving like a HAL 9000 and I am sure many of us did not make it through that movie for the monotonous voice of the main character! You must remember that you engage the audience, not the prop! A good presenter is like a good jazz musician. You must know the song: your main point. You must know the melody: the points you expect to cover. Finally, you must know your audience so that you can wow and amaze them with what they might be surprised to hear. Start with writing a thesis that includes your interest to inform in terms of their interest to learn. Next, block out basic points and consider props you can use to describe your points with that audience in mind. Finally, consider your arsenal of presentation tools and how you can align them with the introduction, supporting points and call to action or conclusion.
Uh…Hello! Step away from your PC or Mac and consider your list of presenter tools! We know that PowerPoint can give visuals to reinforce points with pictures, bullets, charts and even movies. Now, remember that a good presenter uses body movement, the dynamics of his voice, topic related props and my favorite of all, the audience themselves with questions, games or demonstrations! The people in your audience retain information differently, therefore it is critical that you use a variety of tactics to engage their senses and make the presentation memorable for all. If you simply click F5 to slide show, you can be replaced with a HAL 9001! Besides, most people do not want to get a break from their computer screen to sit back and follow along with a projected version of yours.
PowerPoint is a modernized overhead- not cue cards! Ah, PowerPoint? How lovely art thou! Already one year past our legal drinking age, PowerPoint was derived from a product called Presenter developed by Forethought and sold to Microsoft before they created the Windows platform. As the story goes, this application was designed to replace the expense of making and sending high-quality 35mm slides between companies. Do you remember these slides? These projectors? And not to mention editing these when we made a mistake! PowerPoint today is a multimedia software application that can be used to present, make handouts/signage and even create self-running and interactive shows on the internet or via CD ROM. This is why presenters love this tool but some have mistaken PowerPoint for box of cue cards with taped on pictures. That is not exciting! During your presentation, it is fine to use PowerPoint to reinforce your point and objectives. Maybe you have the freedom to become Carrot Top but most of us are expected to use a PowerPoint throughout the presentation using either a linear or a pictorial wheel style to articulate and reinforce our information.
Do I use a Linear or Pictorial Wheel style? First, one must think outside of the application and discern which style best suits your audience. A linear presentation guides your presentation on screen with your main point, supporting bullets in multilevel fashion. This is the traditional style you may find yourself editing passed on from others. Ensure that you have no more than 6 bullets per slide, use no fonts smaller than 24 points, and no more than 2 font styles and font colors (if you can help it) per slide. Vary and simplify your slides by avoiding paragraphs or using bullet lists on every slide. Be frugal, consistent and creative with animations, slide transitions and especially sounds. Take advantage of movie clips, charts, tables and diagrams one slide at a time. You may also incorporate links to hidden slides, applications or websites to objects or sentences so that you can elaborate further on a topic according to your audience. A Pictorial Wheel style gets the audience away from just following a slide show. Using this style, you would make many slides that express only one point using pictures, movies or specific complex animations. Next, you would need to use slide sorter view, to create thumbnail buttons you can place on the first slide. During the presentation, you can simply click one of these thumbnail pictures that are cleverly linked to a matching hidden slide in your presentation and conveniently linked back to your first page of thumbnail buttons. You choose how to reinforce your points and can easily elaborate on others as it interests the audience. As you can see, this design could be very useful for sales people who do not always impress with “we will get to that.” All presentation styles benefit from giving an outline handout but do not mistake this with a duplicate of the presentation. That’s a complete spoiler! In either scenario, the idea is that you maintain your flexibility to give your presentation in an indispensable, memorable and flexible way that caters to your ever changing and diverse audiences.
Finding Confidence outside the ppt. file: Some final tips So why do we ever let the machine dominate us? Maybe we feel the need to get it right consistently, or over with swiftly, or pack in everything we thought our audience ever wanted to know. How many stars, how many reason, right? I repeat, step away from the PowerPoint and back away slowly! You need an outline, 2 lists, a PowerPoint and then, Practice! That is a real presentation. First phase, start in Word or on paper to make your points as noted above. Your presentation is about your audience, not you. Next phase, create 2 vital lists and then, your PowerPoint file. First list what Presentation tools can we use to reinforce the points to be covered? Consider time and group dynamics. Second list will include what will be needed to successfully deliver the overall presentation (ie. props, presentation space, printouts and projector/white boards, schedule of guest speaker, microphone, flash drive, laptop, etc.). Only if you have created this outline and these lists, may you now safely approach the red PowerPoint icon to discern which style will use to make a template or tweak the file you are given. Alas, you are preparing a real presentation and not just a PowerPoint ppt. file. Good job …but you are not finished yet! For the final phase, there is no avoiding the need for live rehearsal, assembling of your props, running through your games or questions as well as having your associated handouts and demonstrations updated for that new audience. We can package this up in a folder but if we have not reviewed and updated our presentation, we will deliver like an out- of- date HAL 9000 and the audience will wonder where to trade us in!
So ‘Dave’, are you ready for your Presentation Odyssey? Astronauts have to be a bit smarter than gerbils to figure their way back to earth when the space flight has issues. Therefore remember that you are in charge and you need to get to know the mechanics of your PowerPoint software so that you can apply some of the tips mentioned here as well as reinforce your points by knowing your outline. Take a course on presentation skills and also take note of genius strategies you see used to engage a professional audience elsewhere. Be indispensable, flexible and memorable. That’s good jazz. Have a nice flight!
Billy Gee is a Presentation and PowerPoint trainer at Training Connection – Los Angeles. Training Connection delivers business skills and computer training courses. Details on classes can be found at http://www.trainingconnection.com.
Article Source: Do not be used by PowerPoint, Use PowerPoint to Present!
Is your website producing the results you hoped for? Are you serious about the effectiveness of your online investment? This article explains eight basic ingredients of a successful website. Take note, because missing an ingredient can result in a poor aftertaste for your website visitors.
1. Original, Fresh Content
Content is king in the web world. People visit websites for the primary purpose of finding content, so make sure you deliver. Website content should be unique and up to date. Fresh content will keep visitors and search engines coming back for more. Don’t forget to proofread!
2. Target Audience
From a quick scan of your website, visitors should be able to determine what you offer and how you can benefit them. A good website will have headlines and text that speaks to the target audience’s needs and wants. Many websites simply list what their company does without saying how they can benefit their target audience. Keep your audience in mind when designing your website to be sure that it will appeal to them and encourage them to take action (whether that is to submit a contact form, signup for a newsletter or buy a product).
3. User-Friendly Navigation
A good website has content that is easy to find. Pages should be organized and named in a way that the target audience will easily understand. For instance, a services page would be better labeled “Services” than “Business Solutions.” Keep your navigation consistent from page to page to avoid any possible confusion. Double check all your links to make sure they are working. Make sure that your most popular content is no more than a click away from your homepage. If your website has a lot of content, provide a search box so visitors can quickly find what they are looking for.
4. Simple and Professional Design
A good website will have an attractive layout that is easy on the eyes. Be sure your colors contrast well and your text doesn’t require a magnifying glass to read. Personally, I can’t stand reading large amounts of content written in white on a black background. It strains my eyes. Reducing the contrast a bit can help (light grey text on dark grey background).
Lots of text can overwhelm a user. Breaking up text into subheads and bullet points will improve the layout of the page and make the text more scannable. No one has time to read every word on a page.
Use design elements to draw attention to or to enhance the content of a page. With every design element added, take a step back and make sure it serves a purpose and does not detract from the usability of the site. Put things where users expect them to be. However, do try to make your website look unique. Just remember that simple, professional design will be much more effective than flashy, overcrowded design.
5. Speed
How many seconds will you wait for a page to load before you give up and leave a website? Many factors can affect the loading time of a website including coding, number of graphics, the server speed, traffic volume on the website and the capabilities of a user’s computer.
Make sure your server has the proper amount of space/bandwidth for your website and that your website code is lightweight. Use large graphics sparingly. Use CSS styles in place of graphics where possible. Waiting for large graphics or a fancy flash animation to load on each page will surely turn away some visitors.
6. Search engine optimization
SEO is one of the most commonly neglected aspects of a website, but a website is useless if no one can find it. Think about the keywords that users may search for to find a product or service you offer. Do some research to see how often those keywords are searched for through a tool like Google’s Keyword Tool. Use keywords in titles, meta tags, headings, file names and in the content of your site. Search engine optimization can mean the difference between getting 500 visitors a month and 500+ visitors a day.
7. Link building
Links are an important factor in determining where your website appears in search engine results. Find as many legitimate sites as you can that will link you your website. Add your link to your business profile in directories like Google Local, Yahoo! Local, Merchant Circle, Insider Pages, Yellow Pages, LinkedIn and more. Submit articles and PR to sites that will include a link back to your website. The best way to get links to your site, however, is to provide unique and interesting content that people want to link to. You can make it easy for them to share your content by providing links or buttons such as the addthis.com button.
8. Tracking
A good website is a work in progress. A nice tool like Google Analytics will keep track of the number of people who come to your website, what pages they viewed, where they came from, what keywords they used in search engines, how many left after the first page and more. Unlike other media, websites can be easily tracked to see what is working and what isn’t. This data will help you to improve the quality and structure of your site.
Conclusion
Remember to include these characteristics in your next website design project. A professional-looking website with interesting content that is easy to navigate and can be found in search engines is sure to bring value to your business.
Mandy Porta is the owner of Success Designs, an Ascension / Baton Rouge website design and marketing firm that specializes in custom, conversion-focused websites and marketing materials including brochures, catalogs, email campaigns and more. More business marketing articles can be found at the Success Blog.
Article Source: Eight Characteristics of a Good Website
First step to design a site that the chief executive officer, project capitalists, and ad agencies like to see. There are all kinds of “bells and whistles” in this design. And the full site might be a Flash animated site. Or there might be several attractive JavaScript mouse over outcomes or drop-down menus in the design. Its design is always beautiful, but the message style is clear.
In the second step the actuality of an unsuccessful web design begins to hit, regularly around 2-5 months after the First launch. A site may be rejected regularly by manifold of the chief directories, not be indexed by the chief search engines, or which are unable to raise the traffic. This is the cause due to which many companies Choose that they will try to hire a skilled online marketer in order to help the site. many web site owners fall for a doorway page company’s pitch because the beautifully designed site couldn’t possibly be the problem with low site traffic.
It is common error which is committed by the website owner that after spending an exorbitant amount of money on beautiful web site designs and many promotion plans, they did not design or write an effective Web site for their goal audience. Web sites should always be designed with your goal audience in mind, not your own special preferences. Websites owners always ask specialists in order to analyze potential problems and present many solutions. Understanding the products/services/information your goal audience is searching for is paramount to designing and maintaining an successful web site. Inviting in a search engine promotion trained to help with search-engine friendly web designs & templates early in the design phase can save a company thousands of pounds in online promotion costs. Your goal audience who will at last determine the success or failure of your site.
After very careful usability and search engine trained analyses, web site owners eventually have get a beautiful web site. A site that is written, coded and designed for user easiness and search engine visibility attract more audience and traffic raise and resultantly sales increases due to its written, programmed, and designed for end users.
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Article Source: Different stages to website design to increase traffic
Learning how to build a website is a very important skill that you will need to develop in order to build a successful online business. Websites make money when they are put together with your audience in mind. How you feel about the overall design of your website is important, but not more important than how your audience feels about it.
An important place to start in developing your site is with the objective. What is it you want your site to accomplish? What actions do you want your visitors to take when they arrive? By answering these questions from the start, gives you a clear direction to go in.
When it comes to producing content for your site, it is important to know who you’re target market is. By understanding your market you will be in a better position to relate to them through tightly targeted content. The strength of your website will rest on the content you produce for it, so you don’t want to put just anything on there.
If there is one thing that draws the attention of the search engines and visitors it’s fresh content. Make sure to update your content often as this will help you to develop a regular client base and ultimately fuel the future profitability of your website.
Depending on the market you are catering to it may be good to figure out whether they would respond better to video and audio content in addition to written text. By closely analyzing and testing different formats for your site, you will be able to hit on a combination that produces repeat visitors who become repeat customers.
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Article Source: Websites Make Money When Your Visitors Are Happy
If you are in search for free web design tips, there are things that you must always apply whether you will be creating your own site or you will let someone handle the task for you. If you are not adept with online tools or the basic process of creating a web site, your best resort is to look for a professional to execute such task. But if you don’t have enough resources to afford such service, you must still not lose hope.
There are many free templates available online that you can apply on your site. The main disadvantage of this is that your site won’t look original. But the best thing that you can do when faced with this condition is to create quality content that will make your visitors linger and keep coming back at your page for more.
If you are going to purchase web hosting services, some providers offer free web design as part of the package. You can search online for your best options regarding such. You must read through the testimonials available from those who have tried such route. This way, you are assured that you will be entering a good deal when you have decided to opt for this.
However you acquire your free web design, here are some important notes that you must think about when you are embarking on this project.
1. You have to know the preferences of your target market in terms of the free web design that will be pleasing to their eyes. If you cannot make them come back at your page often and tell other people about it, your business will not prosper.
Even if you will only be using free web design, you site must be created with your target audience in mind. For example, younger audiences will prefer colorful pages with tons of graphics and other features to satisfy their curiosity. While for the older ones, they may prefer simple types that are easy to navigate. They may want to find what they are looking for fast without so much hassle. So that is what you should give to them.
In any way, your site must look professional so that people will not easily disregard it. You must remember that you are in constant competition with other websites that offer same services as you do. The design is the façade and the first thing that people will base their judgment as to whether they will pursue reading your entries or click on to other websites.
2. Whether you are actually selling products on your site or you are offering insightful information about certain topics, your site must appear credible. This must be done even if you will rely on free web design packages. People won’t easily believe what they see, especially in the cyberspace. If you want to last on this venture, you must create the kind of image that will be deemed as trustworthy in this avenue where spammers can often be found.
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Article Source: Free Web Design Tips
Logo designing is highly appealing and essential for branding any business or company. Certain principles are attached with the field of logo design for their production and successful implementation. This concept does carry some amount of social responsibility and importance. Therefore logos should be selected cautiously having proper form and designed keeping target audience in mind.
In simpler words logos are graphical representation of a company and separates their products/services from other market players. Logos consists of the company’s brand name plus graphical element an emblem or symbols for accomplishing professional goals. A logo has to be powerful enough to establish a company’s brand name and character in the market. Keep them simple yet innovative and attractive. Less is more in terms of logo designing, then dont make it complicated. Loads of information is to be conveyed with minimal use of letters, colors and strokes. Logos have legal registration and is personal property of any company.
At any cost avoid your logo to be similar to that of any other company, original and distinct logos are liked by all. Competition is very fierce in every field therefore never consider having similar logos. If done it could confuse your potential customer. Logo is a public figure and gives brand image to the business. It generates response even of general public due to their meanings. These graphical representation have become a business’s identity and substance of pride. Companies protect their logos on whatever medium it is being printed.
In starting of logo design procedure, the first step is to prepare a fixed list of business aims and discuss what does a logo is expected to convey to the target audience. Good and skilled designers always use clear typefaces for giving more professional and stable outlook to the logos. In order to generate better looking logo, the right use of typography is highly recommended. Eye-catching and attention grabbing logos can very well hold focus of viewer on it. Typefaces are of many types like italic ones demonstrate softer values, whereas bold ones shows strength and importance.
A skilled logo designer develops good concepts for logos by merging different ideas and aspects into something meaningful. They are symbolic representation of your company and its offering to the world. For any company’s corporate branding logo designing is important. It represents your company’s purpose, culture, ideology and values to the audience. You can even opt for logo re-designing if you think the existing logo is not up to the mark and not generating the expected results.
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SPINX Web Design Company Los Angeles offers best web design, web design studio los angeles, professional web design, Organic SEO Services Los Angeles, graphic design portfolio, website design, Advance Web Application & much more.
Article Source: Logo Designing Uplifts Company’s Value and Image
A search engine friendly website with unique content is an extremely important asset for to have more traffic and success on the internet. Cluttered and unorganized content turns people off. However without traffic, even a well designed site will not produce results for you. As people use search engines to find information, products or services which are very useful for them. So, web site owners who offer these things take necessary steps to ensure that their site gains high ranking for a particular keyword phrase or at least on the first page of results.
The best websites are those that are both attractive and easy to use for an online user. Web site owners should keep in mind that site is for end users, not for search engines and also target the audience with the content they are looking for is convenient for the search engine robots that are trying to find and collect data from your site.
There are few things to look for when designing new sites or optimizing an existing site.
1)Web Content: Web sites should always be designed with your target audience in mind with unique content which should be readable and insert between 200-500 words of rich search engine friendly content on each of your site pages.
2)Site Navigation: Ensure that each and every page of your site has clear navigation. It’s frustrating for users to click on something and encounter the dreaded 404 Error Page Not Found.
3)Title, Meta keyword and Description Tags: The title tag is extremely important to both search engine users and search engine spiders, if it’s not optimized properly, than you’ve lost a vital source for high rankings. The information in Meta keyword and description tags can influence how search engines view your site, and optimally the description that you write will show up in search engine listings, so try keep it clean with useful tags.
4)Search engine spider cannot understand the text written on images. So, try to avoid flash animations, java objects and dynamic contents. Create alternate navigation using anchor text if your website is JS menu drive or contains flash menus.
5)Create sitemap links to important pages as sitemap act as alternate access point to website and dynamic pages should be converted into search engine safe URL’s using various tools.
6)Avoid using frames as search engine spiders have difficulty in index websites using frames and create rich content information rather than doorway pages.
By following the above guidelines will be helpful to design search engine friendly website and can provide website rankings among the top search engines.
Article Source: Some Tips For Search Engine Friendly Website Design!