Posts Tagged ‘attracting new customers’
May 12th, 2009 | 
Author: If internet marketing strategy is one’s option to expand the market, a good website is essential to make the strategy effective. However, many people have mistaken that simply putting a website will help in attracting new customers. In fact, this is not true. A well done website should be done to gain visitors loyalty, trust and thus increase business and make profits. Here are few elements that an exclusive website should possess in order to gain professional image especially for website containing e-commerce.
Home page. A home page is the introduction of the website. It tells what the website is all about like what kind of products or services a company is providing. Allowing them to understand your products or services and the company background will help gaining confidence from existing customers and potential customers.
Adequate information regarding your products or services. The main objective of having a website is to promote your company’s products and services so that public will be able to learn more about it and subsequently purchase them while they need it. Try putting up photo to illustrate better about your products and the price as well if possible, this will definitely help reduce the misunderstanding in words while increasing better understanding through pictures.
Incorporating contact column. This enables people to look for you whenever they have inquiries or questions. Allocate the contact button at an obvious place so that people can easily see it and approach you. Incorporating contact column is not just enough; you need to answer all the questions and clear all customers’ doubts as soon as possible so that they will be satisfy with the company services.
Include flash and animations. Flash or animation has become a norm in most of the websites nowadays. Having flash in a site can attract more visitors to the website and thus increase the traffic. This will eventually aids in the ranking in most of the major search engines. However, you need to consider the time taken for loading as the longer time taken will eventually chase the visitor away, especially dial up connection users.
Colors and font. Choose combination of few colors that go well together so as to produce a good visual effect in your website. A vision pleasuring color combination will create a good impression in visitors making them more comfortable while visiting the site. Other than that, you should be careful while choosing the font and the font size in your web page. Remember not to opt small font size because it will stop the visitors from coming to your website again as they find it hard to see the information in the site.
Here are few elements that one should take into consideration while developing a website. Producing a good and exclusive site will definitely help in generating more sales or expand the market. Thus, make sure your website fulfills the requirements stated above.
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Article Source: What Must you know before Develop a Website
Many new business owners become completely focused on designing their website, promoting their company or attracting new customers. However, they may fail to recognise the importance of maintaining up-to-date website statistics. These statistics provide you with key performance indicators that let you know if you are doing well or if there are areas where you need to improve or make major changes. If you don’t have access to this vital information, you will continue to advance blindly with your new business venture. The end result – you may end up failing before you know it.
Available Statistical Tools & Resources
Fortunately, maintaining accurate website statistics is now easier than ever. Many innovative and helpful tools and software exist to help you with this task. You can purchase software that is usually relatively inexpensive and complete this task yourself. You may choose to assign this responsibility to your web designer or another trusted individual. The most important thing is to actually perform the task on a regular basis. It’s great that your business did very well 4 months ago, but is it doing just as well this month? If you don’t know, you should and detailed website statistics will let you know instantly.
Benefits of Website Statistical Analysis
Website statistics will also show you if any changes you have recently made are proving successful or not. This way you can decide whether to continue as usual or make further changes. There is no point repeating the same mistake over and over again. If you don’t continuously monitor the effect of the changes, you will never know how well you are doing.
This also ensures you’re obtaining optimal results for your advertising or marketing budget. You may think that spending a lot of money to advertise with a certain company is a brilliant idea. However, will you think the same way when you check your website statistics and realise that your advertising dollars have not produced one single visitor from the company’s marketing efforts. Absolutely not! On the other hand, you may be surprised to discover that one of your less expensive marketing strategies has produced very successful results.
Important Elements to Include in Your Analysis
You may think that the only number you need to be concerned about is the total number of people who visit your site every month. Well, this is not the case as you require additional information to perform a sufficient analysis.
Here are some elements you should ensure are included in the website statistics for your business:
Unique Visitors: This refers to the number of actual visitors to your site, not just friends or family members who check your site several times a day. The term hits is often used be paid advertisement or affiliate sites, but it can be very misleading and inaccurate. The number of hits on your site may be very impressive, but don’t get too excited; many of these may actually be files such as movies and images. You need to concentrate on the number of actual visitors to your website.
Referring Search Engines: This statistic indicates the number of pages that were visited when someone clicked on a search engine link. Google, Yahoo! and MSN are currently the three largest search engines, but many others may generate a large percentage of online traffic to your website. By reviewing which search engines refer the most visitors to your site, you can ensure your ranking or search engine result position (SERP) does not diminish with them.
Other Referring Sites: This will help you determine what percentage of referring sites is actually spam. You will notice some legitimate sites from actual sites and clients. If you don’t run any affiliate programs or pay-per-click ads, these statistics may not be as important. However, if you pay for advertising on any external sites, make sure to pay close attention to these numbers.
Entry & Exit Pages: These statistics reveal exactly where your visitors entered and where they left your website. This will give you a clearer idea whether they actually found what they were searching for or if they immediately exited your site after taking a quick look. In the latter case, you may want to ensure your website looks attractive and professional and is easy to navigate. Your contact page is generally one of the most desirable exit pages because it indicates that visitors want to obtain additional information about your company.
Keywords/Keyword Phrases: This type of statistics will show you exactly what visitors were searching for when they ended up on your website. If you discover some keywords that continue to rank highly, you may want to consider changing some of the content on your website. You can also include some of the more popular keywords or key phrases in the Meta tags you use for your titles, domain names and descriptions.
Error Pages: No one likes to arrive at a web page to be greeted with a dreaded 404 error message. This applies to your visitors as well so make sure you continuously check if any of your pages are creating errors. If so, fix them immediately before you begin to damage your reputation and lose valuable customers!
Monitoring website statistics is not as complicated as you may think, but it is extremely important. You can hire someone to help you or purchase software and do it yourself. By regularly monitoring various elements of your online traffic, you can determine how well your business is doing and whether any changes are warranted. Learning how to properly analyze the numbers on your statistical reports can add up to much higher numbers on your business’ monthly bank statements!
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Article Source: Website Statistics – They’re More Important Than You Realise For Your Business