May 23rd, 2009 | 
Author: About pages are just supposed to be whatever information you can come up with about you or your business right? It seems pretty simple, just put the business’ history and some contact information and send it out. Well I’d like to point out that though it is a simple page, there are some important details that you do not want to miss.
Remember that if a visitor has ended up at your about page, they are interested, or at least intrigued by your business. For this reason, your about page needs to sell just like your home page does. Don’t just list all the facts out there and hope that they were really looking for a company that was started in 1995. You might try to differentiate your company from others on this page. List things that make your business unique and possibly more able to help the customer. Also, give several reasons why a visitor should use your company’s product or service.
Writing biographical information isn’t always boring. Just remember to keep it casual like a professional conversation with a customer because essentially, that is what is happening. Here’s a good order for your biographical information:
• Start with a few of your qualifications. Maybe you have landscaped in Charlotte, North Carolina for twenty years so this particular visitor should trust you with their lawn. Whatever the case may be, make sure they know that they can trust you with their money.
• List a few accomplishments. This doesn’t always apply to everyone but try to list a few large things that you or your business has done. You can mention other projects that your business is responsible for here as well.
• And the boring stuff. I only say boring stuff because most people don’t actually care about employees’ names or where exactly you are located but it is still pertinent information and does not seem out of place when placed properly.
A properly located and written about page A properly located and written about page is a valuable asset to your business’ website and ultimately your company. Remember that if someone has sought out your about page, you could be on the right track to making a sale or getting a new client. At CODANK, we not only develop the perfect website for you and your business, we can help you write it too. We can help you to make your about page count.
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Article Source: What About You: How an About Page is Supposed to Look
