March 12th, 2009 | 
Author: Had you ever thought of putting Google in your pocket? Days are not far-off when people can fulfill their dreams come true. The world’s largest search engine company is very soon releasing a software that can run in all types of mobile phones.
Google has no intention of venturing into phone manufacturing industry, instead it is developing a software known as Android – and depending on consortium of hardware partners those have specialization in making handsets in variety of shapes and sizes.
The company is planning to mix Nokia’s tactic of ‘one handset suitable for all style’ with Microsoft’s approach of developing the software then roping in several partner companies to win market share. It is very different from Apple’s iPhone strategy which is famous for its ‘one handset fits all’.
Another important feature of Android software is that it is available for free, in sharp contrast to Microsoft’s Windows Mobile software. Microsoft charges the phone making companies for its software. Google has a reason to explain it – they want to develop a smart internet-enabled mobile phone. This software can attract large consumers for Google services, especially in developing countries like China and India. Here, most people have had their first interaction with internet via their mobile phone.
According to Dan Morrill, Developer advocate for Google in US, Google wants to simplify the procedure of mobile industry and make it user friendly. One should have no need of asking for permission from related mobile company, while using the mobile. For example, while using a PC, you don’t have to request to your ISP’s to grant permission while altering the homepage. There is no need of asking for permission from the computer manufacturing company while installing software.
In this way Morrill hints about the controlling attitude of telcos on mobile phones’ settings. They compel consumers to link back into their WAP portals thus having full control on the nature of software to be installed. Google wants to develop a platform that could be open from end to end.
Google business model contains features of providing free services, and so we can’t rule out this aspect. There is much probability that Google may provide instant delivery of email to the phone without any extra charges, in sharp contrast to iPhone and BlackBerry makers which levy annual or monthly fee. This is their best strategy to win quick market share.
Motorola, Samsung, LG, and HTC have publicly announced its alliance with Google’s Open Handset consortium. Other handset makers of the world have also promised to support this venture, such as Japan’s NTT DoCoMo, China Mobile and Sprint and T-Mobile of US (till date no Australian phone company has announced to join the consortium, but they are supposed to sell the Google phones).
The inaugural Android mobile phone, also known as HTC Dream is expected to arrive in the market within a month. The leaked photographs display an iPhone-style screen with a touch-screen handset. They also posses a slide-out qwerty keyboard and trackball for navigation.
In brief, internet enthusiasts are having tough time waiting for their upgraded cheap mobile phone with features of open-source license – means you can download the programming code and change it according to your interest or suitability.
Foneshop.com.au is to release the Google Phone soon.
Foneshop who is the leading online retailer for cheap mobile phones, is preparing to be one of the first to launch the new Google Phone in Australia.
Article Source: Google Phone coming soon…
