December 27th, 2008 | 
Author: Website design is not just about creating something pretty. There wants to present substance behind every design related decision and one very important decision is what colour your site should be. Choice of colours may be the difference between the success and failure of a site.
Being aware that some colours may lead to emotional reactions is the principal to choosing the right colours for a site. Knowing which colours display a calming effect and which provoke excitement may make choosing a colour scheme very easy.
Colours could also be used to create contrast and emphasis to a design. This could be used to guidebook users to desired parts of a page.
Below is a brief handbook to how some colours affect human emotions and perceptions.
Yellow could be associated with hazard, hope, friendship and wealth. Used in moderation, it may be utilised to highlight sections on a webpage.
Green is a fantastical colour to use to create a calm and relaxed web site, it is linked to mother earth, envy, money and the organic.
Blue is associated with corporate, strength, water and harmony and the lighter end of the blue spectrum could be used in website design to create a cool feel.
Black may be related to death, mourning, power and style. Myriads heavy metal bands use black as their main colour due to its links with death and evil.
Yellow summons up visions of summer, joy and optimism. It is a colour that may be overwhelming and if used in conjunction with black, it creates a warning feel.
Like yellow, red is a colour that is associated with prefer, sex and life. It too may be over powering if over used, but it is fabulous to attract attention.
Like green, brown is associated with mother earth, calm and relaxation. There is a trend to use wood textures as a background colour to give the feel of the environment and organics.
Light grey is commonly used to create shiny gradient effects in website design. The colour can be associated with elegance, stability and boredom.
Orange is associated with fire, enthusiasm, heat and danger. But it is also a very friendly and youthful colour that is used frequently in web-sites aimed at youth customs.
Tradition, stability, depth and nature are every one of associated with the colour brown. But it is very similar to green in the fact that it is also related to trees, mother earth and calm.
The psychology of colour can play a massive role in creating a successful web-site. To subliminally create an expectation amongst the end user may be a powerful sales tool. Choosing colours without thought can inadvertently put users off the site. Creating colour combinations that information users to an end goal can generate more sales and make the whole user experience stress free.
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Article Source: How Colours Could Help Create A Sensational And Fine Website
