December 25th, 2008 | 
Author: Colour plays an important role in design, especially in web design. Multitudinous companies use the web as a sales tool now and using the correct colours could designate more sales, but getting the colour choices wrong could lead to less users and decreases in sales.
Understanding the psychology of colour is vital for all web designers if they thirst for to create a successful web-site. This is because dissimilar colours affect humans in dissimilar ways, and may influence moods and emotions. This means that your colour choice might make your users angry if you get it wrong.
Colour can also be used to pointer users to certain areas on a page. For example, you may crave a user to click the buy now button, so making it stand out is very important.
Here is a pointer to how diverse colours influence and affect humans:
Black is associated with power, elegance, wealth and mystery. In website design, it may be used effectively with brighter colours to create redoubtable contrast.
White is connected with cleanliness, simplicity, calm and purity. Used in abundance in websites, it may convey a beliefs of style and indicates that the content of the site is strong enough to stand alone without the any strong visual aid.
With connotations to passion, anger, fire and power, red, used sparingly, could be a distinguished mode to attract the users attention to a certain area.
Yellow can be a widely known colour to bring attention to certain aspects of a web page. It can be linked with joy, happiness and summer.
Black is a very favorite background colour as it shows off other colours very well. It is associated with feeling of sexiness, style, elegance and power.
The colour white is very favorite in design web-sites like interior design and graphic design. It could create a feeling of space and symmetry. It is linked to peace, simplicity, purity and light.
Purple has connotations of royalty, indulgence and luxury. It is not a widely used colour in web design, perhaps because it is named a feminine colour.
Creating a feeling of earthiness, nature and poverty, brown is very similar to green in that it can be used to give a relaxed feeling to a site.
Brown, especially the lighter shades could be very calming. Beige is also a leading colour in website design as it gives an earthy and relaxed feel. It may also hint at tradition, poverty and mother earth.
Grey may be linked to elegance, innovation and the future. The lighter side is similar to white in that it is a prestigious colour to use on the background of a web site to create a sense of space and modernism.
Knowing about what colours symbolise and the subconscious power of them can be of renowned benefit when designing web-sites. By knowing the target audience, web designers may thoughtfully choose colours which connect to the end user thus creating the site appealing and attractive. E-commerce areas can be improved by guiding the user to the buy now button by drawing attention and creating contrast.
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Article Source: How Colour Psychology Could Turn A Dull Website Into A Sensational Experience
