December 21st, 2008 | 
Author: One facet of a well dreamt up web-site is its colour scheme. Colour selection is vital in creating the look that the site’s owner wants to portray. If the look of the site does not meet the users expectations, then they will leave and one can assume never go back to the site. This is time after time the reason why a website is not doing as well as it should be.
Knowing about colour concept may make life a whole lot easier when deciding on a colour scheme for a site. Knowing which colours could irritate and which could calm is important in giving the user the right impression and experience of the site. Why would you wish to anger a user when you want them to buy from your website?
Colour contrast and balance is another technique to be aware of. It may be used to point users attention to desired pages of areas within the site.
Below is a list of the larger favored colours and their emotional connotations.
Yellow can be associated with hazard, hope, friendship and wealth. Used in moderation, it may be utilised to highlight sections on a webpage.
Green is a notable colour to use to create a calm and relaxed website, it is linked to mother earth, envy, money and the organic.
Blue is associated with corporate, strength, water and harmony and the lighter end of the blue spectrum could be used in website design to create a cool feel.
The colour red is a very evocative colour and it conjures up images of hell, idolize, fire and warning. It is presumably the foremost colour to use to draw attention.
White can be used to create contrast by being used as a background colour. The zones of white in between components of a web page are referred to as negative space. White is linked to cleanliness, peace and light.
Black is a strong colour and is associated with sexiness, intensity and elegance. It is a very preferred colour on photography websites, as black creates heightened contrast with colours within photographs.
Like green, brown is associated with mother earth, calm and relaxation. There is a trend to use wood textures as a background colour to give the feel of the environment and organics.
Light grey is commonly used to create shiny gradient effects in website design. The colour could be associated with elegance, stability and boredom.
Brown, especially the lighter shades could be very calming. Beige is also a common colour in web design as it gives an earthy and relaxed feel. It can also indicate tradition, poverty and mother earth.
Grey may be linked to elegance, innovation and the future. The lighter side is similar to white in that it is a divine colour to use on the background of a web site to create a understanding of space and modernism.
Having knowledge of the psychology of colour could give web designers the upper hand when designing for a client. Simply knowing which colours create which effects could drive a web site to success. There is nothing worse than creating a site which looks out of this world but does not connect with the end user. Using colour in a clever manner to create feeling, contrast and equilibrium may turn an average web site into a successful one.
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Article Source: Picking Wrong Colour Schemes May Damage A Web-sites Reputation
